The fifth way–and these are not necessarily in order–is pay-per-click advertising. With pay-per-click advertising you can make a lot of things happen. Pay-per-click, for sure, is not as effective as the other four methods that I’ve just mentioned. The nice thing about pay-per-click is you can literally set up an account with Google or Yahoo today and have 1000 visitors tomorrow, and I’ve done that before. I’ve generated several hundred subscribers per day in pay-per-click campaigns, so you can do that, but conversion rates tend to be a lot lower with pay-per-click generated subscribers. Again, that’s why I really focus on article marketing and list building.
Let’s see, you can generate traffic with forums online, with blogs online, with Web 2.0 online, but the problem with all of that, forums, blogs, Web 2.0, is that it’s much harder to quantify. “If I do this am I going to get this result,” whereas with article marketing and list building it’s pretty easy to say “If I do this I’m going to get this result. If I write 100 articles I’m going to get 1000 visitors next month, and then I’m going to get more the next, and more the next.” Same thing with list building; if you have 1000 subscribers you can easily generate two or three thousand visits every single month with those 1000 subscribers. funnel hacks It’s a predictable number and it’ll work the same every single month, whereas with blogs or Web 2.0 it really depends on what everybody else does and how well you’re laying. The net goes up and down every month; it’s not something that’s just very consistent, and I like consistency in everything that I do. I don’t want to make $100 grand one month and zero the next two. Well, and you go, “Well, that would be nice because that’s 33 grand a month.” Well, I don’t like that. I’d rather do 20 grand every single month or 30 grand every single month. If you’re just getting started, my opinion is, you’d rather do 10 grand a month or 5 grand a month every single month than to have a windfall month and then have five dry months, and you get depressed because nothing’s happening. I really like that consistency.
Number seven which is probably number 100 but I’m going to skip everything else. Stuff like banner advertising, guaranteed traffic and all of that-that stuff can work in high numbers, you’ve just got to do tons of testing to make all that happen. I’d really stick with the first three: article marketing, list building, and joint ventures. Boy, I almost forgot that there. I’d put that up there near zero, one, or two; right in there; joint ventures with other people, because you get just a huge amount of referral traffic. The reason I don’t always put that on my lists of traffic is for somebody that’s beginning it is sometimes difficult to get referral traffic, but it’s something you can certainly learn to do.